Comparison
Kabooly vs HubSpot
Which CRM is right for your UK small business? An honest comparison of features, pricing and fit.
Quick comparison
| Kabooly | HubSpot | |
|---|---|---|
| Starting price with the features that matter | £100 a month | Free (limited) or £702 a month (Professional) |
| Contact management | Yes | Yes |
| Deal pipeline | Yes | Yes |
| Email campaigns without branding | Yes | Paid tiers only |
| Lead attribution | Yes | Paid tiers only |
| Booking system | Yes | Paid tiers only |
| European data storage | Yes | EU (not UK) on free tier |
| Human support | Yes | Paid tiers only |
| Built for | UK small businesses | Growing companies to enterprise |
Where Kabooly wins
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Transparent pricing
£100 a month gets you everything. No free tier trap and no dramatic price jumps to unlock essential features.
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UK focused
UK company, European data storage, support in UK business hours and prices in GBP.
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Human support included
Real people answer your questions. Not chatbots, not community forums, not knowledge base articles.
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Every feature on every plan
Lead attribution, the booking system and unbranded email campaigns are included at every tier, not locked behind upgrades.
Where HubSpot might be better
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Enterprise features
If you need advanced automation, complex workflow builders or enterprise-scale integrations, HubSpot’s paid tiers offer more.
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Marketing automation
HubSpot’s marketing automation is more sophisticated, at Professional tier pricing.
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Ecosystem and integrations
HubSpot integrates with hundreds of tools. If you rely on specific integrations, check both platforms.
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Training and community
HubSpot Academy and a large user community mean plenty of courses, guides and people who have solved the same problem before.
Pricing compared
What you actually pay when you need the features that matter.
-
Kabooly Starter
£100 a month
- 1,000 contacts
- 3 team members
- Email campaigns without branding
- Lead attribution
- Booking system
- Human support
- European data storage
-
HubSpot Free
£0 a month
- 1,000,000 contacts
- Unlimited users
- HubSpot branding on emails
- Limited attribution
- No booking (paid add-on)
- Community support only
- EU data storage
-
HubSpot Professional
£702 a month
- 2,000 contacts (more costs extra)
- 5 paid users
- No branding on emails
- Full attribution
- Booking included
- Phone and email support
- US or EU data storage
Which to choose
Choose Kabooly if
- You are a UK small business wanting proper CRM features
- You want predictable pricing without feature gates
- European data storage matters to you for GDPR
- You value human support over chatbots
- You need lead attribution and booking without enterprise pricing
- You prefer simple over complicated
Choose HubSpot if
- You are a larger company needing enterprise features
- You want to start on a free tier and grow into paid
- You need complex marketing automation workflows
- Specific integrations are essential to you
- You have budget for the Professional tier (£700 or more a month)
- You are comfortable with self-service support
Comparison questions
Can I migrate from HubSpot to Kabooly?
Yes. Export your contacts, deals and companies from HubSpot to CSV, then import them into Kabooly. We can help with the migration if you need it.
Is Kabooly as powerful as HubSpot?
Kabooly includes the CRM features most small businesses actually use. HubSpot’s Professional and Enterprise tiers have more advanced features, but most small businesses never use them. The question is whether you need those features, not whether they exist.
Can I try Kabooly for free?
Yes. Every account starts with a 30-day free trial with every feature switched on. HubSpot’s free tier is designed to get you invested before the paid tiers, where the essential features sit. Kabooly’s pricing is transparent, so you know what you are getting from day one.
Does HubSpot have better integrations?
HubSpot has more integrations in its marketplace. If specific integrations are critical, check both platforms. Most small businesses find Kabooly’s core features enough without extensive integrations.
Which has better email marketing?
Both offer email campaigns. HubSpot’s free tier puts its branding on your emails, and its advanced automation sits in paid tiers. Kabooly sends clean emails without branding on every plan.
Is HubSpot harder to use?
HubSpot has more features, which can make it more complex. If you need core CRM functionality, Kabooly’s focused approach is often easier to learn and use every day.
See Kabooly working for your business
Start a 30-day free trial and compare for yourself.