Kabooly vs HubSpot
Which CRM is right for your UK small business? An honest comparison of features, pricing, and fit.
Quick Comparison
| Kabooly | HubSpot | |
|---|---|---|
| Starting price (with features) | £100/month | Free (limited) or £702/month (Professional) |
| Contact management | ||
| Deal pipeline | ||
| Email campaigns (no branding) | Paid tiers only | |
| Lead attribution | Paid tiers only | |
| Booking system | Paid tiers only | |
| European data storage | EU (not UK) on free tier | |
| Human support | Paid tiers only | |
| Target customer | UK small businesses | Growing companies to enterprise |
Where Kabooly Wins
- Transparent pricing
£100/month gets you everything. No free tier trap, no dramatic price jumps to unlock essential features.
- UK-focused
UK company, European data storage, UK business hours support, prices in GBP. Built for British businesses.
- Human support included
Real people answer your questions. Not chatbots, not "community forums", not knowledge base articles.
- All features included
Lead attribution, booking system, email campaigns without branding - included at every tier, not locked behind expensive upgrades.
Where HubSpot Might Be Better
- Enterprise features
If you need advanced automation, complex workflow builders, or enterprise-scale integrations, HubSpot's paid tiers offer more.
- Marketing automation
HubSpot's marketing automation capabilities are more sophisticated (at Professional tier pricing).
- Ecosystem and integrations
HubSpot integrates with hundreds of tools. If you need specific integrations, check both platforms.
- Free tier to start
HubSpot's free tier lets you try before buying. Good if you're not ready to commit to any paid CRM.
Pricing Comparison
What you actually pay when you need the features that matter.
Kabooly Starter
- 1,000 contacts
- 3 team members
- Email campaigns (no branding)
- Lead attribution
- Booking system
- Human support
- European data storage
HubSpot Free
- 1,000,000 contacts
- Unlimited users
- HubSpot branding on emails
- Limited attribution
- No booking (paid add-on)
- Community support only
- EU data storage
HubSpot Professional
- 2,000 contacts (more costs extra)
- 5 paid users
- No branding on emails
- Full attribution
- Booking included
- Phone and email support
- US/EU data storage
Choose Kabooly If...
- You're a UK small business wanting professional CRM features
- You want predictable pricing without feature gates
- European data storage matters for GDPR simplicity
- You value human support over chatbots
- You need lead attribution and booking without enterprise pricing
- You want simplicity over complexity
Choose HubSpot If...
- You're a larger company needing enterprise features
- You want to start with a free tier and grow into paid
- You need complex marketing automation workflows
- Specific integrations are essential for your stack
- You have budget for their Professional tier (£700+/month)
- You're comfortable with self-service support
Comparison Questions
Can I migrate from HubSpot to Kabooly?
Yes. Export your contacts, deals, and companies from HubSpot to CSV, then import them into Kabooly. We can help with the migration process if needed.
Is Kabooly as powerful as HubSpot?
Kabooly includes the CRM features most small businesses actually use. HubSpot's Professional and Enterprise tiers have more advanced features, but most small businesses never use them. The question is whether you need those features, not whether they exist.
Why is HubSpot free but Kabooly isn't?
HubSpot's free tier is designed to get you invested before revealing enterprise pricing. Essential features require paid upgrades. Kabooly's pricing is transparent - you know what you're getting from day one.
Does HubSpot have better integrations?
HubSpot has more integrations in their marketplace. If specific integrations are critical for you, check both platforms. Most small businesses find Kabooly's core features sufficient without extensive integration needs.
Which has better email marketing?
Both offer email campaigns. HubSpot's free tier includes their branding on your emails, which looks unprofessional. Their advanced automation features are in paid tiers. Kabooly includes clean emails without branding at every tier.
Is HubSpot harder to use?
HubSpot has more features, which can make it more complex. If you just need core CRM functionality, Kabooly's focused approach is often easier to learn and use daily.
Ready to See Kabooly in Action?
Start your free trial and experience the difference.