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Google Says There Are Three Local Ranking Factors. Two of Them Are Fixed.
Google publishes its local ranking factors: relevance, distance and prominence. Distance you cannot change. Here is what to do with the other two.
The Kabooly blog
Practical guides for small businesses
How to win enquiries, keep customers and stop admin eating your week. Written for UK small businesses, one trade at a time.
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The Enquiries That Arrive While You Are Closed
Christmas 2026 gives most UK service businesses a nine day gap. The enquiries keep arriving. What to set up in November so January buys them.
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The January Rush Is Won in November: A Small Business Website Checklist
January is the biggest enquiry month of the year for most UK service businesses. The website work that decides how much of it you convert happens in November.
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CRM Email Marketing Automation: A Guide for UK Practices
How email marketing automation works inside a CRM for UK clinics and practices: the five sequences worth building, PECR consent rules, and what to measure.
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The September Restart: How to Handle Your Busiest Enquiry Month
September is the biggest enquiry month for tutors, coaches, clinics and PTs. How to prepare in August so you convert it instead of surviving it.
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Move Your Client Spreadsheet Into a CRM in One Afternoon
A step by step plan to move your client list from a spreadsheet to a CRM: what to clean, what to bin, how to import, and the cutover rule that makes it stick.
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Does a CRM Actually Get Your Therapy Practice More Clients?
Does a CRM actually get a therapy practice more clients? Yes, in three places: enquiry response speed, follow up, and rebooking. Here is the evidence.
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MTD for Income Tax: Your First Quarterly Update Is Due 7 August 2026
The first Making Tax Digital for Income Tax quarterly update is due 7 August 2026. Who must file, what to submit, common mistakes, and how to get ready.
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CRM vs Practice Management Software: Which Does Your UK Private Practice Need?
CRM or practice management software for your UK private practice? What each tool actually does, where they overlap, and how to choose without paying twice.
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When Is the Best Time for an Accounting Firm to Adopt a CRM?
When should an accounting firm adopt a CRM? The quiet post-January window is the best time. Here is why, and how to plan a clean rollout.
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Why the New Financial Year Is the Best Time to Start Using a CRM
The UK financial year starts 6 April. Here is why it is the ideal moment to adopt a CRM, set up clean data from day one, and build better business habits.
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New Financial Year, New CRM: Why April Is the Best Time to Switch
The UK tax year ends on 5 April. For small businesses that have been putting off a CRM switch, the start of a new financial year is the cleanest time to make it happen.
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How to Set Up Your CRM in a Weekend: A Step-by-Step Guide for Small Businesses
A practical, no-nonsense guide to getting your CRM up and running in a single weekend. Import contacts, build your pipeline, and start managing customers properly.
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AI in CRM: What Small Businesses Actually Need vs What Vendors Are Selling
Every CRM vendor is pushing AI features in 2026. But which ones actually help small businesses, and which are just a reason to charge more? A plain English guide.
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Spring Clean Your Customer Data: A CRM Hygiene Checklist for UK Businesses
The new financial year is the perfect time to clean up your CRM. A practical checklist for removing duplicates, updating records, and getting your customer data in shape.
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UK Business Costs Are Rising in 2026: Why Customer Retention Is Your Best Growth Strategy
With Employer NI up to 15% and wages climbing, UK businesses need to get smarter about growth. Customer retention through CRM costs a fraction of new acquisition.
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The Enterprise CRM Pricing Trap: How Costs Spiral Once You Hit the Limits
Enterprise CRM pricing looks manageable at first. Then you hit contact limits, user caps, and API thresholds. Here's how costs spiral and what to do about it.
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GDPR Compliance and Your CRM: What UK Businesses Need to Know
Understanding GDPR requirements for CRM systems in the UK. What you need to know about data storage, consent, and your obligations as a business owner.
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How to Choose a CRM for Your Service Business
A practical guide to choosing CRM software for service businesses including therapists, consultants, coaches, and trades, without getting overwhelmed by features you'll never use.
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What Is Lead Attribution and Why Does It Matter for Your Business?
Learn how lead attribution helps you understand which marketing channels actually bring customers, so you can spend your budget on what works.
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HubSpot Too Expensive? Affordable CRM Alternatives for UK Businesses
HubSpot's pricing jumps from free to expensive quickly. We explore affordable CRM options for UK small businesses that deliver real value without enterprise costs.
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Why Small Businesses Need a CRM (And Why Spreadsheets Aren't Enough)
Discover why growing businesses eventually outgrow spreadsheets and how a CRM can transform your customer relationships without enterprise complexity.