Managed Website Service
A professional website, built, hosted and looked after for you, with business email.
- Fully managed, so you never touch the technical side
- Designed around your business
- Your own domain
£50 a month
CRM for photographers
CRM for Photographers: Book More Shoots, Delight More Clients
Manage enquiries, bookings, and client relationships to grow your photography business.
CRM
From £100 a month
30-day free trial. No per-seat charges.
- Contact management with notes and history
- Deal pipeline with your own stages
- Email campaigns and marketing lists
- Online booking and embeddable forms
- Workflow automations
- Lead attribution
The challenges you face
What tends to get in the way for photographers.
- Managing enquiries during busy shooting periods
- Converting enquiries into bookings quickly
- Keeping track of shoot details and client preferences
- Following up for reviews and referrals
- Managing peak season demand
- Standing out from other photographers
How Kabooly helps
What changes once your enquiries and clients live in the CRM.
- Capture website enquiries automatically
- Pipeline shows every booking opportunity
- Client notes store preferences and requirements
- Booking confirmations sent automatically
- Email campaigns for quiet season bookings
- Track where your best clients find you
How a photography business runs in Kabooly
Not a feature list. This is the setup most photographers end up with.
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Pipeline stages that match a long booking cycle
Stages are yours to define. Photographers usually land on Enquiry, Call Booked, Quote Sent, Booked, Shot, and Delivered. A wedding enquiry can sit for eighteen months, which is exactly why it needs a stage rather than a memory.
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Shoot details on the contact, not in a thread
Contacts carry tags and custom fields, so the date, the venue, the package, the second shooter and the shot list requests all live on the record. You can filter on any of them, which is how you find every couple booked at the same venue.
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An enquiry form that asks the qualifying questions
Build the form, ask for date, location and rough budget, and embed it on your site. The submission creates the contact with those answers stored, so you know before you reply whether you are free and whether it is a fit.
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Consultations booked without eight emails
Set up a booking type for a consultation or a video call, set your availability, and publish the booking widget. Kabooly sends the reminder email before the call automatically, which saves the evening you would otherwise spend waiting.
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Files and paperwork in one place
The documents area holds the files that belong to the business side of a booking, so the paperwork stops living in three folders and a phone. Your galleries stay wherever you deliver them; this is the client record around them.
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Knowing whether Instagram actually books weddings
UTM parameters are captured on form submissions, so the tracking and attribution reports show which enquiries came from search, social, a directory or a venue recommendation. Time spent posting and time spent booking are rarely the same thing.
Three automations worth building in your first week
Each of these is a trigger, an optional wait, and an action. Nothing to code.
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The enquiry answered while you are shooting
When a form is submitted, send an email with your pricing guide and a link to book a call, and create a task to reply personally. Couples email six photographers in one evening and hear back from two.
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The quote that has not been answered
When a deal moves to your Quote Sent stage, wait four days, then send a short email asking whether they would like anything adjusted, and create a task to call.
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The review you never got round to asking for
When you tag a booking as Delivered, wait two weeks, then send a thank you email with your review link. Two weeks after delivery is when people are still delighted and no longer overwhelmed.
The first useful reply wins more often than the best portfolio
Couples enquire with three or four photographers at once. The one who replies first with a clear next step books the date.
Enquiries arrive from a website form, a directory listing, a WhatsApp from a past bride's sister, and an email that sat unread for four days because it came in mid shoot. That last one is the whole problem, and it is not solvable by being better at photography.
What a CRM closes is the gap between an enquiry arriving and a date being locked with a deposit paid.
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A weekend setup
Import active and past clients with name, contact details, shoot type, shoot date and source, which is one spreadsheet and about an hour. Build the pipeline: new enquiry, replied, consultation booked, quote sent, deposit paid, shoot scheduled, gallery delivered, review requested. Connect the website form so every submission arrives tagged with its source.
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The quiet months run off shoot dates
A segmented list of past clients with shoot dates on record is what makes anniversary, newborn and family follow ups possible. That is the point where a CRM stops being admin software and becomes a revenue channel for January and February.
Usage permissions belong on the client record
Photographers hold more personal data than they tend to think, and more rights questions than any other kind of small business.
Names, addresses, children's names and ages, wedding guest details, and the images themselves. All of it needs a lawful basis, secure storage, and a straight answer when a client asks what you hold. UK or EU hosting, role based access and consent recorded per client make that routine rather than a scramble.
Model releases and usage permissions belong in the same place. Whatever terms you settle on, the client record is where "portfolio use agreed: yes, social media: no" should live, findable in five seconds rather than in a PDF somebody has to go and look for.
On studio management suites: tools that bundle contracts, invoicing and galleries into one photography specific package are right for some photographers. The honest trade off is that an all in one suite does each job at about sixty percent. Photographers who lose bookings to slow follow up, and who want to market properly to past clients, generally get more from a real CRM alongside the gallery and contract tools they already pay for.
What to skip: B2B deal forecasting and revenue projections, territory and quota management, AI lead scoring, custom object builders aimed at developers, and built in contract and gallery modules that duplicate what you have. Those are how a £100 a month tool becomes a £400 a month tool.
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Contact Management
Keep all your customer information in one place, accessible to your whole team.
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Deal Pipeline
Track every opportunity from first contact to closed deal with visual pipelines.
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Email Campaigns
Create and send professional email campaigns to your contacts and marketing lists.
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Workflow Automations
Automate repetitive tasks with visual, trigger-based workflows.
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Booking System
Let clients book appointments directly with you, synced to your calendar.
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Lead Attribution
Understand exactly where your leads come from and which marketing channels work.
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CRM Starter
Perfect for small teams getting started with CRM.
£100 a month
- 1,000 contacts
- 3 team members
- 5 marketing lists
- 10 email templates
- 10 active deals
- 3 forms
- 3 automations
- 3,000 emails per month
- All core features
- Email support
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CRM Professional
For growing businesses that need more capacity.
£200 a month
- 7,000 contacts
- 10 team members
- 10 marketing lists
- 20 email templates
- 20 active deals
- 10 forms
- 10 automations
- 10,000 emails per month
- Everything in Starter
- Priority support
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CRM Enterprise
For larger teams with high-volume needs.
£500 a month
- 30,000 contacts
- Unlimited team members
- Unlimited marketing lists
- Unlimited email templates
- Unlimited active deals
- Unlimited forms
- Unlimited automations
- 100,000 emails per month
- Everything in Professional
- Priority support
Start your 30-day free trial
Every account starts with a free trial and moves up a plan as you reach its limits.
The bundle
Also for photographers
Get the website, Marketing and the CRM together for £100 a month.
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Marketing
Adverts for Facebook, Instagram and Nextdoor, written and designed around your business.
- Advert text in your tone of voice
- Images sized for Instagram, Facebook and Nextdoor
- Your logo and brand colours picked up from your website
£40 a month
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All three
£100 a month
The CRM plus the other two, for one monthly price.
Get the bundle
Questions from photographers
Can I manage enquiries while I'm shooting?
Website enquiries create contacts automatically. Check your pipeline between shoots and respond when you have time, with all the details already captured.
How do I convert enquiries into bookings?
Use the deal pipeline to track enquiries through your booking process. See which need responses, which are waiting on clients, and which are confirmed.
Can I store shoot details and client preferences?
Add detailed notes to each client record. Store location preferences, style notes, previous shoot details, and anything else you need to remember.
How do other photographers use Kabooly?
Photographers typically use Kabooly to capture website enquiries, track bookings, store client preferences, follow up for reviews and referrals, and fill quiet periods with targeted outreach.
How do I fill gaps in my schedule?
Create marketing lists of past clients or specific segments, then send emails about availability, mini-sessions, or special offers during quieter periods.
Can clients book sessions directly?
Yes, share your booking link for consultation calls or sessions. Set your availability and let clients choose times that work for them.
How do I ask for reviews and referrals?
Create email templates for post-shoot follow-ups. Send thank you messages with links to leave reviews, making it easy for happy clients to recommend you.
Can I track where my best clients come from?
Lead attribution shows which marketing channels bring enquiries. Know whether clients find you through Instagram, Google, wedding directories, or referrals.
Where do photography enquiries actually go cold?
In the four days between an enquiry arriving mid shoot and you getting to your inbox. Couples contact three or four photographers in the same evening and the first substantive reply usually wins. An automatic acknowledgement with a consultation booking link, sent from your own address, closes that gap without you touching a phone.
Should I use a CRM or studio management software?
Studio suites bundle contracts, invoicing and galleries, which suits some photographers well. The trade off is that each component is about sixty percent as good as the specialist tool. If your problem is slow follow up and no marketing to past clients, a CRM alongside the gallery and contract tools you already have will beat an all in one.
Where should model releases and usage permissions live?
On the client record, as fields rather than buried in a signed PDF. Portfolio use agreed yes, social media no, is the kind of thing you need to answer in five seconds two years later. Keep the signed document wherever you keep documents, but the answer belongs where you will look for it.
How do I fill the quiet months?
From shoot dates already on your records. Anniversary follow ups to wedding clients, newborn to maternity, family shoots a year on. All of it runs off a segmented list of past clients with dates attached, which is the one thing a spreadsheet cannot usefully do and a CRM does by default.
What is the shortest setup that is actually worth doing?
A weekend. Import active and past clients with shoot type, date and source. Build the eight stage pipeline from enquiry through to review requested. Connect the website form so submissions arrive tagged. That is enough to stop losing enquiries, and the rest can follow when you have a slow week.
CRM for photographers, from £100 a month
Or get the website, Marketing and the CRM together for £100 a month.