Marketing for cleaners

Win regular cleaning clients on the streets you already work

Set up your cleaning business profile once. Kabooly Marketing suggests an advert, writes it in your tone and designs an image for each platform, so a post about a free weekly slot is done before your next job.

Marketing

£40 a month

Up to 20 advert images a day.

  • Advert text in your tone of voice
  • Images sized for Instagram, Facebook and Nextdoor
  • Your logo and brand colours picked up from your website
  • Topic ideas drawn from your own services
  • Regenerate the text or any single image
  • Every advert saved to your library

Why local adverts matter so much for cleaners

Letting a stranger into your home is a big decision, so most people hire a cleaner who has been recommended nearby or who keeps popping up in their local groups. Being a familiar name in the area counts for a lot.

Cleaning rounds also work best when jobs are close together. A new client three streets from your Tuesday house is worth far more than one across town, which makes advertising to specific neighbourhoods worthwhile.

Kabooly Marketing already knows the services you offer, the area you cover and how you like to come across. It suggests what to post, writes the advert and designs branded images, so you can keep showing up locally without sitting down to write every time.

Advert ideas

Adverts cleaners create with it

Take the suggested topic, write your own, or ask for a fresh one.

  • A regular slot free on your street

    Names the area and the day, so households close to your existing round know you can fit them in.

    Suits: NextdoorFacebook

  • Spring clean bookings

    A seasonal advert for one off deep cleans, ovens, skirting boards and all the jobs people put off over winter.

    Suits: FacebookInstagramNextdoor

  • End of tenancy cleans

    Aimed at tenants and landlords who need a property ready for inspection or the next tenants.

    Suits: FacebookNextdoor

  • Office and small premises cleaning

    For cleaners who also take on commercial work, speaking to shop owners and small offices in the evenings or early mornings.

    Suits: Facebook

  • Fortnightly cleans for busy families

    A friendly advert about taking one job off a busy household's list, written for parents who work.

    Suits: InstagramFacebook

Things to get right in cleaning adverts

  • Lead with trust

    People want to know you are reliable, insured and careful with keys. If those things are true for you, put them in your business description so adverts can mention them, and check the wording before you post.

  • Be clear on what you do and do not clean

    List each service separately, from regular cleans to ovens or carpets. Adverts are written from that list, which cuts down on enquiries for work you do not take on.

  • Nextdoor suits cleaning rounds

    Neighbourhood platforms reach the households near your existing clients. Tick Nextdoor and you get a 1200 by 1200 image made for it.

  • Check any claims before posting

    Avoid words like guaranteed or spotless every time unless you truly offer a guarantee. Every advert is editable in place, so remove anything you would not want held to.

The bundle

Also for cleaners

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • CRM

    Contacts, deals, email campaigns, bookings and forms, in one place.

    • Contact management with notes and history
    • Deal pipeline with your own stages
    • Email campaigns and marketing lists

    From £100 a month

  • All three

    £100 a month

    Marketing plus the other two, for one monthly price.

    Get the bundle

Questions from cleaners

Can I advertise domestic and commercial cleaning?

Yes. Add both as services in your profile. Suggested topics come from your services list, and you can type your own topic for any advert.

Can I target the areas where I already have clients?

Your target audience and local area are part of your profile and the advert text is written with them in mind. You can also name a specific area in your own topic.

Does it post or schedule adverts for me?

No. You copy the text and download the images, then post them yourself. Every advert is saved in your library so you can use it again.

Will the images use my van or uniform colours?

Images use your logo and brand colours where they can. Give it your website address to pick them up, or set the colours and upload your logo yourself.

How much is it?

£40 a month. You can make up to 20 images in any rolling 24 hours.

Marketing for cleaners, £40 a month

Or get the website, Marketing and the CRM together for £100 a month.