Marketing for consultants

Adverts that show what you know, without sounding like a brochure

Set up your consultancy profile once and Kabooly Marketing suggests a topic, writes the advert and designs an image for each platform. You read it, adjust it and post it.

Marketing

£40 a month

Up to 20 advert images a day.

  • Advert text in your tone of voice
  • Images sized for Instagram, Facebook and Nextdoor
  • Your logo and brand colours picked up from your website
  • Topic ideas drawn from your own services
  • Regenerate the text or any single image
  • Every advert saved to your library

Why consultants struggle to keep posting

Consulting work is sold on trust and judgement. Clients rarely buy after one post, they buy after they have seen your name a few times and started to think of you when a particular problem comes up. That only happens if you show up regularly.

The trouble is that client work always wins. When a project is busy, marketing stops, and when the project ends you are staring at an empty pipeline and an empty page at the same time.

Kabooly Marketing keeps the habit going with very little effort. It already knows your services, the kind of organisations you work with, your area and how formal you like to sound, so each advert takes minutes rather than an afternoon of staring at a draft.

Advert ideas

Adverts consultants create with it

Start from the suggested topic, type your own, or ask for a different one.

  • A common problem you fix

    Names one issue owners and managers in your field recognise, such as messy processes or stalled growth, and says plainly that this is the work you do.

    Suits: FacebookInstagram

  • Capacity for a new project

    A straightforward note that you can take on a new engagement from a certain month, which prompts people who have been meaning to get in touch.

    Suits: Facebook

  • An initial conversation

    Offers a short, no obligation chat to talk through a situation, which is a far easier first step for a business owner than asking for a proposal.

    Suits: FacebookNextdoor

  • Local businesses you support

    Makes the point that you work with firms in your town or county and can meet in person, something remote competitors cannot offer.

    Suits: NextdoorFacebook

  • How you work, step by step

    Explains the shape of an engagement, from first meeting to recommendations, so prospects understand what they would be paying for.

    Suits: InstagramFacebook

Getting consultancy adverts right

  • Pitch the tone for your clients

    Board level clients expect a measured voice, while sole traders respond to something friendlier. Set the tone scale in your profile once and every advert follows it.

  • Keep client names out

    Most consulting work comes with confidentiality expectations. Talk about the type of problem and the type of client rather than who you worked with, unless they have agreed in writing.

  • Do not promise figures

    Avoid claims about savings or growth you cannot evidence. The advert text is editable before you post it, so trim anything that reads as a guarantee.

  • List services the way clients describe them

    The services in your profile shape every advert. Use the words a business owner would search for, not internal jargon or framework names.

The bundle

Also for consultants

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • CRM

    Contacts, deals, email campaigns, bookings and forms, in one place.

    • Contact management with notes and history
    • Deal pipeline with your own stages
    • Email campaigns and marketing lists

    From £100 a month

  • All three

    £100 a month

    Marketing plus the other two, for one monthly price.

    Get the bundle

Questions from consultants

I work mostly business to business. Is Facebook or Nextdoor worth it?

Plenty of small business owners are on both, and they are the people who hire local consultants. You choose which platforms to tick for each advert, so you can stick to the ones that suit your clients.

Can the adverts sound professional rather than chatty?

Yes. Your profile has a tone of voice scale from formal to casual. Set it towards formal and the text follows, and you can edit any line in place before you use it.

Will it use my branding?

Enter your website address and it picks up your brand colours and logo for you to accept or change. The images use them where they can.

Does it post or schedule adverts for me?

No. You copy the text and download the images, then post them yourself. Every advert is saved to your library, newest first, so you can come back to it.

How much does it cost?

Kabooly Marketing is £40 a month, with up to 20 images in any rolling 24 hours.

Marketing for consultants, £40 a month

Or get the website, Marketing and the CRM together for £100 a month.