Managed Website Service
A professional website, built, hosted and looked after for you, with business email.
- Fully managed, so you never touch the technical side
- Designed around your business
- Your own domain
£50 a month
Marketing for driving instructors
Keep your diary full of learners from your own patch
Tell Kabooly Marketing about your lessons and the area you cover once. It suggests what to advertise, writes the words and designs an image for each platform, ready to post between lessons.
Marketing
£40 a month
Up to 20 advert images a day.
- Advert text in your tone of voice
- Images sized for Instagram, Facebook and Nextdoor
- Your logo and brand colours picked up from your website
- Topic ideas drawn from your own services
- Regenerate the text or any single image
- Every advert saved to your library
Why driving instructors still need to advertise
Word of mouth keeps a lot of instructors going, until a batch of pupils pass at once and the diary suddenly has gaps. Those gaps are expensive, and filling them usually means posting in local groups at short notice.
Learners, and very often their parents, choose someone who covers their area, has a slot that fits around school or work, and teaches in the gearbox they want. If your posts do not say those things clearly, people scroll on to the next name.
Kabooly Marketing already has your area, your lesson types and the way you talk to pupils. It suggests a topic, writes the advert and designs the images, so you can sort it in the car park before your next lesson.
Advert ideas
Adverts driving instructors create with it
Accept the suggested topic, write your own, or ask for a different one.
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Spaces for new pupils in your area
Names the towns and estates you cover and the days you have free, so local learners know straight away that you can take them.
Suits: NextdoorFacebook
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Automatic lessons available
For instructors with an automatic car, a clear advert aimed at learners who have already decided manual is not for them.
Suits: FacebookInstagram
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Lessons for nervous drivers
A patient, calm advert for older learners or people returning to driving after years off the road.
Suits: FacebookNextdoor
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Pass Plus and motorway lessons
Reaches people who have just passed and want more confidence before driving further afield on their own.
Suits: InstagramFacebook
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A gift for a 17th birthday
Aimed at parents and relatives looking for a useful present, with how to arrange a block of lessons.
Suits: Facebook
Things to get right in driving lesson adverts
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Be careful with pass claims
Guaranteed passes or first time pass promises are not something any instructor can stand behind. Read each advert through before posting and remove anything that suggests a result rather than good teaching.
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Say where you cover
Your local area is part of your profile, so adverts are written for the places you teach. Nextdoor in particular works well for reaching households a few streets from your usual pick up points.
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Speak to parents as well as learners
Parents often pay for the lessons and make the first contact. Adjust the tone and edit the text in place when an advert is aimed at them rather than the pupil.
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Show your car and branding
Your logo and brand colours come from your website or an upload, so the images look like your roof sign and car livery rather than a stock template.
The bundle
Also for driving instructors
Get the website, Marketing and the CRM together for £100 a month.
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CRM
Contacts, deals, email campaigns, bookings and forms, in one place.
- Contact management with notes and history
- Deal pipeline with your own stages
- Email campaigns and marketing lists
From £100 a month
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All three
£100 a month
Marketing plus the other two, for one monthly price.
Get the bundle
Questions from driving instructors
Can I advertise manual and automatic lessons separately?
Yes. List both as services in your profile and suggested topics will cover each, or type your own topic for the one you want to push this week.
Will it post in local Facebook groups for me?
No. It does not post anything. You copy the text and download the images, then post them wherever you like. Every advert is saved in your library for next time.
What sizes are the images?
1080 by 1080 for Instagram, 1200 by 630 for Facebook and 1200 by 1200 for Nextdoor, one for each platform you tick.
Where do I log in?
Kabooly Marketing lives at marketing.kabooly.com with its own login, and you can sign in with email or Google. The text has a copy button and each image has a download button.
How many adverts can I make?
Up to 20 images in any rolling 24 hours, which is plenty for regular posting across all three platforms.
Marketing for driving instructors, £40 a month
Or get the website, Marketing and the CRM together for £100 a month.