Marketing for recruitment agencies

Reach local candidates and hiring managers without writing every post

Give Kabooly Marketing your agency details once. It suggests what to advertise, writes the copy in your tone and creates an image for each platform, ready for you to post.

Marketing

£40 a month

Up to 20 advert images a day.

  • Advert text in your tone of voice
  • Images sized for Instagram, Facebook and Nextdoor
  • Your logo and brand colours picked up from your website
  • Topic ideas drawn from your own services
  • Regenerate the text or any single image
  • Every advert saved to your library

Why recruiters need two kinds of advert

A recruitment agency is always marketing to two audiences at once. Employers need to believe you can find them good people, and candidates need to know you exist and have work that suits them. Leaving either side quiet costs you placements.

For agencies working in a particular town or region, local social media is where a lot of that happens. Candidates scroll Facebook in the evening, and business owners see what is happening on Nextdoor. The problem is that consultants are on the phone all day, and nobody has time to write fresh posts.

Kabooly Marketing gives you a finished advert in minutes. It works from your sectors, services, area and tone, suggests a topic, writes the text and designs images in your brand colours.

Advert ideas

Adverts recruitment agencies create with it

Take the suggested topic, type your own, or ask it for something different.

  • Register with us for local roles

    Encourages job seekers in your area to send a CV and get on your books, even if nothing on your site fits right now.

    Suits: FacebookInstagram

  • Struggling to fill a vacancy

    Speaks to employers who have had an advert up for weeks with no suitable applicants, and explains how you can help.

    Suits: FacebookNextdoor

  • Temporary staff at short notice

    For agencies supplying temps, aimed at businesses facing sickness, holidays or a busy season.

    Suits: FacebookNextdoor

  • Your specialist sector

    Focuses on the industry you know best, such as hospitality, logistics or office support, so the right people recognise you.

    Suits: InstagramFacebook

  • CV and interview help

    A candidate facing advert about the practical support your consultants give before an interview.

    Suits: InstagramFacebook

Things to get right in recruitment adverts

  • Keep wording fair

    Job related adverts must not suggest a preference for age, gender or other protected characteristics. Words like young, energetic or native speaker can cause problems, so read each advert and edit anything that could put people off unfairly.

  • Be honest about the roles

    Only describe vacancies, pay and hours that genuinely exist. Candidates who feel misled by an advert will not come back.

  • Write separate adverts for each audience

    An advert to candidates and an advert to employers need different messages. Make each one on its own with a clear topic rather than trying to speak to both.

  • Keep your brand consistent

    Your logo and brand colours are saved in your profile and used in the images where they can be, so everything you post looks like it came from the same agency.

The bundle

Also for recruitment agencies

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • CRM

    Contacts, deals, email campaigns, bookings and forms, in one place.

    • Contact management with notes and history
    • Deal pipeline with your own stages
    • Email campaigns and marketing lists

    From £100 a month

  • All three

    £100 a month

    Marketing plus the other two, for one monthly price.

    Get the bundle

Questions from recruitment agencies

Can it write adverts for candidates and for clients?

Yes. You choose the topic for each advert, so you can create one for job seekers and another for employers. Put both audiences in your profile so it understands who you work with.

Can I post live job adverts with it?

You can type a specific vacancy as the topic and edit the text to include the details. It does not connect to job boards or post anywhere for you, so you copy the text and post it yourself.

Which platforms does it support?

Instagram, Facebook and Nextdoor, with an image sized for each platform you tick.

Is there a limit on how many adverts we make?

You can create up to 20 images in any rolling 24 hours. Every advert is saved to your library so the team can reuse them.

How much does it cost?

Kabooly Marketing is £40 a month.

Marketing for recruitment agencies, £40 a month

Or get the website, Marketing and the CRM together for £100 a month.