CRM for Accountants: Grow Your Accounting Practice
Manage client relationships and grow your firm without enterprise software costs.
The Challenges You Face
As a accountants, managing client relationships comes with unique challenges:
- Managing client relationships across the team
- Tracking compliance deadlines and client tasks
- Converting leads into long-term clients
- Cross-selling services to existing clients
- Maintaining professional communication
- Growing the practice while serving current clients
How Kabooly Helps
Kabooly CRM is designed to solve these problems:
- Centralised client database for your whole team
- Task management keeps deadlines visible
- Pipeline tracks prospects through your sales process
- Segment clients for targeted service updates
- Professional email templates save time
- Lead attribution shows effective referral sources
Key Features for Accountants
Everything you need to manage your accountants business effectively.
Contact Management
Keep all your customer information in one place, accessible to your whole team.
Deal Pipeline
Track every opportunity from first contact to closed deal with visual pipelines.
Email Campaigns
Create and send professional email campaigns to your contacts and marketing lists.
Workflow Automations
Automate repetitive tasks with visual, trigger-based workflows.
Booking System
Let clients book appointments directly with you, synced to your calendar.
Lead Attribution
Understand exactly where your leads come from and which marketing channels work.
Simple Pricing for Accountants
Choose the plan that fits your business. No hidden fees, no surprises.
Starter
Perfect for small teams getting started with CRM.
Get Started- 1,000 contacts
- 3 team members
- 5 marketing lists
- 10 email templates
- 10 active deals
- 3 forms
- 3,000 emails/month
Professional
For growing businesses that need more capacity.
Get Started- 7,000 contacts
- 10 team members
- 10 marketing lists
- 20 email templates
- 20 active deals
- 10 forms
- 10,000 emails/month
Enterprise
For larger teams with high-volume needs.
Get Started- 30,000 contacts
- Unlimited team members
- Unlimited marketing lists
- Unlimited email templates
- Unlimited active deals
- Unlimited forms
- 100,000 emails/month
CRM Questions for Accountants
Can multiple team members access client records?
Yes, Kabooly is built for teams. Your staff can access shared client records, add notes, and track interactions. Role-based permissions let you control who can do what.
How do I track compliance deadlines?
Use tasks and reminders to track important dates for each client. Set recurring reminders for annual deadlines, and never miss a filing date again.
Can I segment clients for different service communications?
Yes, use tags to categorise clients by service type, size, industry, or any criteria you choose. Then create marketing lists to send targeted communications to each segment.
How do other accounting firms use Kabooly?
Accounting firms typically use Kabooly to manage client relationships across the team, track new business opportunities, send service updates to relevant client segments, manage task deadlines, and track where new clients come from.
Is Kabooly GDPR compliant for client financial data?
Yes, Kabooly is UK-based with European data storage, encrypted data, and proper access controls. We provide the tools you need for GDPR compliance.
Can I track the source of new client referrals?
Absolutely. Lead attribution captures where enquiries come from. If a prospect was referred by an existing client, you can note that. If they found you through Google, that's captured too.
How do I manage prospective clients?
Use the deal pipeline to track prospects from initial enquiry through to becoming clients. Create stages that match your process: Initial Call, Proposal Sent, Engagement Letter, Active Client.
Can I integrate with accounting software?
Kabooly focuses on relationship management rather than accounting workflows. You can export data to combine with your accounting systems as needed.
How an accountancy practice runs in Kabooly
Not a feature list. This is the setup most small UK practices end up with.
It sits in front of your compliance software
Kabooly is not bookkeeping, tax or practice management software, and it does not touch your filings. It handles the part your compliance stack ignores: enquiries, the sales pipeline, onboarding follow up, and client communication.
Pipeline stages that match how clients sign up
Stages are yours to define. Practices usually land on Enquiry, Discovery Call, Proposal Sent, Engaged, Onboarding, and Client. The deals report then shows how much fee income is sitting unanswered at Proposal Sent.
Service, entity type and year end on the record
Contacts carry tags and custom fields, so you can store year end, entity type, and which services a client takes, then filter on them. When you want every limited company with a March year end, that is a filter rather than an afternoon.
An enquiry form that captures the qualifying detail
Build the form, ask the two or three questions that tell you whether the enquiry is worth a call, and embed it on your site. The submission creates the contact, stores the answers as fields, and can start an automation.
Discovery calls booked without three emails
Set up a booking type for a discovery call, set your availability, and publish the booking widget. Kabooly sends the reminder email before the call automatically, which matters more in January than anyone admits.
Client emails that go out once, properly
Marketing lists, email templates and campaigns are built in, with your own sending domain and unsubscribe handled, so the deadline reminder, the Budget summary and the payroll change notice reach the right segment of your client list.
Three automations worth building in your first week
Each of these is a trigger, an optional wait, and an action. Nothing to code.
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The enquiry that does not wait for month end
When a form is submitted, send an acknowledgement explaining how your onboarding works and what you will need, and create a task for the right person to call. Prospective clients equate slow replies with slow accounts.
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The proposal nobody chased
When a deal moves to your Proposal Sent stage, wait four days, then send a short email offering to talk it through, and create a task to phone. Silence after a proposal is almost never a no.
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Onboarding that starts the moment they say yes
When a deal is marked won, send the welcome email listing exactly what you need from them, add a tag for their service line, and create a task to open the client file. The first fortnight sets the tone for the engagement.
Go deeper
We have a longer, practical guide on this: CRM for Accountants: A Practical Guide for UK Practices. It covers what to look for, what to avoid, and how to choose without getting pulled into features built for enterprise sales teams.
Ready to Grow Your Accountants Business?
Start your free trial today and see how Kabooly can help.