Marketing for accountants

Reach local sole traders and small firms before tax season hits

Give Kabooly Marketing your practice details once. It suggests a topic, writes the advert in a tone that suits your firm and designs an image for each platform you choose.

Marketing

£40 a month

Up to 20 advert images a day.

  • Advert text in your tone of voice
  • Images sized for Instagram, Facebook and Nextdoor
  • Your logo and brand colours picked up from your website
  • Topic ideas drawn from your own services
  • Regenerate the text or any single image
  • Every advert saved to your library

Why small practices go quiet on social media

Accountancy is seasonal in the worst way for marketing. The months when you should be letting people know you have capacity are the months you are buried in returns, and by the time things calm down the moment has passed.

Your likely clients are the plumber down the road doing his own Self Assessment, the café owner who has outgrown her spreadsheet, and the landlord unsure what the tax changes mean for them. They choose an accountant who seems local, approachable and clear about what they do and what it costs.

Kabooly Marketing keeps your services, fees approach, area and client types in one profile. When you have ten minutes between clients, it hands you a relevant topic and a finished advert rather than a blank box.

Advert ideas

Adverts accountants make with it

Take the suggested topic, write your own or ask for another.

  • Get your Self Assessment off your mind

    Aimed at sole traders and landlords who leave their return late every year, inviting them to hand it over well before the January deadline.

    Suits: FacebookNextdoor

  • Fixed monthly fees for small businesses

    Explains in plain words what is included and why a set monthly fee helps owners budget, without quoting figures you have not put in your profile.

    Suits: FacebookInstagram

  • Just gone self-employed?

    Speaks to people in their first year of trading who do not know what records to keep or when anything is due, and offers a first conversation.

    Suits: InstagramFacebook

  • Your local accountant, on your high street

    A neighbourhood advert about where your office is and that people can come in and sit down with a person, which many owners still prefer.

    Suits: Nextdoor

  • Moving to cloud bookkeeping

    For businesses still on paper or spreadsheets, describing how you help them set up and keep on top of digital records.

    Suits: FacebookInstagram

Getting accountancy adverts right

  • Check every date and rule

    Tax deadlines and thresholds change. The AI writes from your profile, so read each advert and correct anything about dates, allowances or schemes before you post it. Your name is on it.

  • Stay within your professional body's expectations

    Avoid comparisons with other firms and promises about how much tax someone will save. The text is editable, so tone down anything that reads like a guarantee.

  • Choose a tone that fits your firm

    A traditional practice and a relaxed one-person firm serving tradespeople should not sound the same. Set your place on the formal to casual scale once and every advert follows it.

  • Aim at one type of client at a time

    An advert for landlords and one for limited companies will land better separately. Type the client group into the topic and the text is written for them.

The bundle

Also for accountants

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • CRM

    Contacts, deals, email campaigns, bookings and forms, in one place.

    • Contact management with notes and history
    • Deal pipeline with your own stages
    • Email campaigns and marketing lists

    From £100 a month

  • All three

    £100 a month

    Marketing plus the other two, for one monthly price.

    Get the bundle

Questions from accountants

Will it get tax deadlines and figures right?

Do not rely on it for that. It writes from your profile and your topic, so always check dates and figures yourself. The text is editable in place before you copy it.

Can I advertise different services to different clients?

Yes. List your services in your profile, such as bookkeeping, payroll, VAT returns and Self Assessment, and type a topic aimed at a specific client group each time.

Which platforms are covered?

Instagram, Facebook and Nextdoor. Tick the ones you want and you get an image sized for each, plus one block of advert text.

Does it post for me during busy season?

No. It does not post or schedule. You copy the text, download the images and post them when you are ready. Everything is kept in your library to reuse.

What does it cost?

£40 a month, with up to 20 images in any rolling 24 hours.

Marketing for accountants, £40 a month

Or get the website, Marketing and the CRM together for £100 a month.