CRM for coaches

CRM for Coaches: Scale Your Coaching Practice

Manage your coaching clients professionally and grow your practice with confidence.

CRM

From £100 a month

30-day free trial. No per-seat charges.

  • Contact management with notes and history
  • Deal pipeline with your own stages
  • Email campaigns and marketing lists
  • Online booking and embeddable forms
  • Workflow automations
  • Lead attribution

The challenges you face

What tends to get in the way for coaches.

  • Keeping track of client goals and session notes
  • Scheduling sessions across different time zones
  • Following up with potential clients consistently
  • Managing discovery calls and conversion
  • Sending resources and follow-up materials
  • Balancing client work with business development

How Kabooly helps

What changes once your enquiries and clients live in the CRM.

  • Centralise all client information and session notes
  • Online booking handles time zones automatically
  • Pipeline view shows every prospect's status
  • Track which marketing brings coaching clients
  • Email templates for consistent follow-up
  • Pipeline shows your business at a glance

How a coaching business runs in Kabooly

Not a feature list. This is the setup most coaching practices end up with.

  • Pipeline stages that match a coaching sale

    Stages are yours to define. Coaches usually land on Enquiry, Discovery Call Booked, Discovery Done, Proposal Sent, Coaching, and Programme Ended. Seeing how many people stall between the call and the commitment is uncomfortable and useful.

  • An application form that filters before you spend an hour

    Build the form, ask what they want to work on and what they have already tried, embed it on your site, and the answers are stored as fields on the contact. You go into a discovery call already knowing whether it is a fit.

  • Programme, cohort and goal on the contact

    Contacts carry tags and custom fields, so one to one clients, group programme members and corporate work stay separate, and you can email exactly one of those groups without exporting anything.

  • Discovery calls booked from your own site

    Set up booking types for a discovery call or a chemistry session, set the availability you want to protect, and publish the booking widget. Kabooly sends the reminder email before the call automatically, which is where a lot of discovery calls are saved.

  • A list that is nurtured rather than harvested

    A lead magnet form can add someone to a marketing list, and campaigns, templates and your own sending domain do the rest. Coaching sells slowly, so the list is usually where next quarter's clients are already sitting.

  • Attribution that survives a busy launch

    UTM parameters are captured on form submissions, so the tracking and attribution reports show whether the podcast appearance, the newsletter or the referral produced the enquiries. Coaches routinely over invest in the channel that produces the least.

Three automations worth building in your first week

Each of these is a trigger, an optional wait, and an action. Nothing to code.

  1. The application that gets straight to a call

    When a form is submitted, send an email with your booking link and what to expect from the call, add a tag for the programme they applied to, and create a task to review the answers.

  2. The discovery call that ended with "let me think"

    When a deal moves to your Discovery Done stage, wait two days, then send a short email restating what they said they wanted and making the next step obvious. Thinking about it decays fast.

  3. The client whose programme just finished

    When you tag a contact as Programme Ended, wait six weeks, then send a check in asking how it has held up and whether anyone they know needs the same. Referrals come from former clients, not strangers.

The problem is not interest, it is follow up

Coaching practices rarely struggle to get people interested. They struggle to stay on top of the people who already are.

The usual scatter is a contact form that emails you and nothing else, a calendar app that does not know who booked, notes in three different notebooks, a payment link buried in your inbox, and a memory of who is due to finish their package.

Four points account for most of the lost revenue, and none of them is about coaching.

  • A discovery call request that waited two days for a reply, by which time they booked somebody else
  • A proposal sent and never followed up, then quietly forgotten by both sides
  • A client who finished a block of sessions and went silent, because nobody asked about renewal
  • No idea which source actually produces paying clients, so the marketing spend is guesswork

What sits alongside the CRM

Coaching is not statutorily regulated in the UK, which changes what the software needs to carry.

  • Accreditation, because credibility is the substitute for regulation

    With no statutory regulator, membership of a recognised body is how clients judge you. The European Mentoring and Coaching Council is one of the largest, with a UK arm. Your membership and accreditation level should be stored once and drop onto proposals and your booking page rather than being retyped.

  • Tax, and where the CRM stops

    Most coaches run as sole traders or through a limited company. Sole traders with income over £50,000 are inside Making Tax Digital for Income Tax from April 2026, and over £30,000 from April 2027. That belongs with your accounting tool, but the CRM is where the source data starts, so clean client and payment records make the year end far less painful.

  • Data protection, which does apply to you

    You hold names, contact details and often sensitive personal reflections from sessions, so UK GDPR applies. UK or EU hosting, encryption as standard, and a written data processing agreement are the three things to check before you trust a tool with that.

  • What to ignore

    Multi stage B2B deal forecasting, territory and quota management for a sales force you are not hiring, AI lead scoring, and marketing automation suites you will never finish setting up. If a demo opens with pipeline velocity and per seat pricing, it is the wrong category of tool.

Features

Key features for coaches

See every feature in detail

  • Contact Management

    Keep all your customer information in one place, accessible to your whole team.

  • Deal Pipeline

    Track every opportunity from first contact to closed deal with visual pipelines.

  • Email Campaigns

    Create and send professional email campaigns to your contacts and marketing lists.

  • Workflow Automations

    Automate repetitive tasks with visual, trigger-based workflows.

  • Booking System

    Let clients book appointments directly with you, synced to your calendar.

  • Lead Attribution

    Understand exactly where your leads come from and which marketing channels work.

Pricing

Simple pricing for coaches

Compare the plans line by line

  • CRM Professional

    For growing businesses that need more capacity.

    £200 a month

    • 7,000 contacts
    • 10 team members
    • 10 marketing lists
    • 20 email templates
    • 20 active deals
    • 10 forms
    • 10 automations
    • 10,000 emails per month
    • Everything in Starter
    • Priority support
  • CRM Enterprise

    For larger teams with high-volume needs.

    £500 a month

    • 30,000 contacts
    • Unlimited team members
    • Unlimited marketing lists
    • Unlimited email templates
    • Unlimited active deals
    • Unlimited forms
    • Unlimited automations
    • 100,000 emails per month
    • Everything in Professional
    • Priority support
Start your 30-day free trial

Every account starts with a free trial and moves up a plan as you reach its limits.

The bundle

Also for coaches

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • Marketing

    Adverts for Facebook, Instagram and Nextdoor, written and designed around your business.

    • Advert text in your tone of voice
    • Images sized for Instagram, Facebook and Nextdoor
    • Your logo and brand colours picked up from your website

    £40 a month

  • All three

    £100 a month

    The CRM plus the other two, for one monthly price.

    Get the bundle

Questions from coaches

Can I track client goals and session notes?

Yes, you can add detailed notes to each client record and track their progress over time. The activity timeline keeps a complete history of every interaction, so you always remember where each client is in their journey.

How does the booking system handle different time zones?

Kabooly's booking system automatically detects your client's time zone and shows availability accordingly. No more confusion about meeting times when working with international clients.

Can I send resources and follow-up materials?

You can create email templates for common follow-ups and send them directly from client records. Attach files to client profiles for reference. Use marketing lists to send resources to groups of clients.

How do other coaches use Kabooly?

Coaches typically use Kabooly to track prospects from discovery call to ongoing client, manage session bookings, store session notes and client goals, and stay in touch with past clients for referrals and repeat business.

Can clients book discovery calls themselves?

Yes, share your booking link and let prospects schedule discovery calls at times that work for both of you. Set different availability for different types of sessions.

How do I convert prospects to paying clients?

Use the deal pipeline to track every prospect. Create stages like 'Discovery Call Scheduled', 'Discovery Complete', 'Proposal Sent', 'Enrolled'. You'll always know who to follow up with and when.

Is Kabooly suitable for group coaching programmes?

Yes, you can use marketing lists to group clients in programmes, send updates to everyone in a programme at once, and track individual progress while managing the group.

What reporting is available?

You can see where your clients come from (lead attribution), track your pipeline value, monitor conversion rates through your stages, and export data for further analysis.

Is a CRM overkill for a solo coaching practice?

The objection is fair and the answer is about timing rather than capacity. You can hold your client list in your head. What you cannot do is remember, in the week you are busiest delivering, that three proposals are unanswered and two clients are a session away from finishing. The gaps in a coaching income arrive exactly when you were too busy to keep a pipeline warm.

What should a coaching pipeline look like?

New enquiry, discovery call booked, package sent, client active, package complete, renewal due. Six stages, ten minutes to set up, and the last one is the one most practices do not have. A client who finished a block and drifted away is the cheapest renewal available and the easiest to miss.

Can I store session notes in the CRM?

Goals, package type, session history and intake answers, yes, and having them on one card you open before every call is genuinely useful. Be more careful with verbatim personal reflections from sessions. Hold what the relationship needs rather than everything that was said, and be clear with clients about what you keep.

Where does my accreditation go?

On the record once, so it can appear automatically on proposals, invoices and your booking page. Coaching has no statutory regulator, so professional membership is doing the work that a licence does in other professions. It should not be something you retype each time you write a proposal.

How long does setup take?

Two evenings, and resist spending three Sundays on it. Import the last twelve months of clients with name, email, phone, package type, start date, last session and total paid. Set up the six pipeline stages. Replace your book a call link with a form that lands in the CRM. Then build the renewal reminder. That is enough to start clawing hours back by Friday.

CRM for coaches, from £100 a month

Or get the website, Marketing and the CRM together for £100 a month.