Managed Website Service
A professional website, built, hosted and looked after for you, with business email.
- Fully managed, so you never touch the technical side
- Designed around your business
- Your own domain
£50 a month
Marketing for coaches
Adverts for your coaching that build trust instead of hype
Set out who you coach and how, once. Kabooly Marketing suggests a topic, writes the advert in your tone and designs an image for each platform you tick.
Marketing
£40 a month
Up to 20 advert images a day.
- Advert text in your tone of voice
- Images sized for Instagram, Facebook and Nextdoor
- Your logo and brand colours picked up from your website
- Topic ideas drawn from your own services
- Regenerate the text or any single image
- Every advert saved to your library
Why coaches find advertising uncomfortable
Coaching feeds are full of big income promises and countdown offers, and plenty of good coaches would rather say nothing than sound like that. The trouble is that saying nothing means the people who need you never find out you exist.
Someone thinking about a career change, a return to work or growing their small business is usually cautious. They want to understand what coaching is, who you work with, what a session looks like and whether it is worth a first conversation. Calm, clear adverts answer those questions.
Kabooly Marketing starts from your own profile: your niche, your audience, your area and how you like to sound. Each suggestion is about your practice, so you can post regularly without writing from nothing each time.
Advert ideas
Adverts coaches make with it
Use the suggested topic, type your own, or ask for a fresh suggestion.
-
Thinking about a career change?
Speaks to people who feel stuck in their job, and explains how a few coaching sessions can help them work out their next move.
Suits: FacebookInstagram
-
Book a free discovery call
A simple, low pressure invitation to a short call to see whether working together makes sense.
Suits: InstagramFacebook
-
What coaching is and is not
Clears up the common confusion with therapy and mentoring, which helps the right people recognise that coaching fits them.
Suits: InstagramFacebook
-
Coaching for local small business owners
For business coaches, a neighbourhood advert aimed at owners nearby who are juggling everything alone.
Suits: NextdoorFacebook
-
Back to work after parental leave
A gentle advert for parents returning to their careers, focused on confidence and planning the return.
Suits: FacebookInstagram
Keeping coaching adverts honest
-
No promised outcomes
Avoid claims about doubling income, landing a job or changing someone's life in a set time. Advertising rules take a dim view of results you cannot evidence, and so do cautious buyers. Edit anything that overreaches.
-
Know where coaching ends
If an advert drifts towards mental health treatment, rein it in. Describe coaching accurately and leave clinical language to people qualified to use it.
-
Client stories need permission
Coaching conversations are private. Only mention a client's experience if they have agreed, and keep details vague enough that nobody can be identified.
-
Your voice, every time
Choose where you sit between formal and casual in your profile. An executive coach and a wellbeing coach will get noticeably different wording from the same topic.
The bundle
Also for coaches
Get the website, Marketing and the CRM together for £100 a month.
-
-
CRM
Contacts, deals, email campaigns, bookings and forms, in one place.
- Contact management with notes and history
- Deal pipeline with your own stages
- Email campaigns and marketing lists
From £100 a month
-
All three
£100 a month
Marketing plus the other two, for one monthly price.
Get the bundle
Questions from coaches
I coach online and clients come from all over. Does the local focus still help?
Your local area is one part of the profile. You can set your audience broadly and type topics that suit online coaching, while still reaching people nearby on Nextdoor if you want to.
Can it avoid the hard-sell style?
Set your tone and describe your audience honestly, and the text follows. Every advert is editable in place, so remove any line that sounds pushier than you are.
Which platforms does it make images for?
Instagram at 1080 by 1080, Facebook at 1200 by 630 and Nextdoor at 1200 by 1200. Tick the ones you want for each advert.
Does it post or schedule for me?
No. You copy the text and download the images, then post them yourself. Each advert is kept in your library with copy and download buttons.
How much does it cost?
£40 a month, including up to 20 images in any rolling 24 hours.
Marketing for coaches, £40 a month
Or get the website, Marketing and the CRM together for £100 a month.