Marketing for chiropractors

Clinic adverts that bring in patients without overstepping the rules

Describe your clinic once and Kabooly Marketing suggests what to advertise, writes it in your tone and designs an image for each platform, for you to check and post.

Marketing

£40 a month

Up to 20 advert images a day.

  • Advert text in your tone of voice
  • Images sized for Instagram, Facebook and Nextdoor
  • Your logo and brand colours picked up from your website
  • Topic ideas drawn from your own services
  • Regenerate the text or any single image
  • Every advert saved to your library

Why chiropractic marketing needs a careful hand

Chiropractors work under tighter advertising limits than most local businesses. UK rules on health claims are strict, and your regulator expects the same care. A confident line that would be fine for a gym can be a problem for a clinic.

Most new patients come from within a short drive, often after a friend's mention or a search when their back has been bad for a while. What helps them pick up the phone is practical information: where you are, when you are open, what a first appointment involves and roughly what it costs.

Kabooly Marketing builds each advert from your clinic profile, so the suggestions are about your real services, opening times and area. You still read every word before posting, which matters more in your profession than almost any other.

Advert ideas

Adverts chiropractors make with it

Each starts from a suggested topic you can take, reword or replace.

  • What happens at your first appointment

    Walks through the consultation, the questions you ask and the examination, so someone who has never seen a chiropractor knows what they are booking.

    Suits: FacebookInstagram

  • Early morning and Saturday appointments

    For people who cannot take time off work, a plain advert about when you are open and how to book.

    Suits: FacebookNextdoor

  • A new clinician has joined the team

    Introduces a colleague by name, their background and the days they work, which helps a returning or new patient feel they know who they will see.

    Suits: FacebookInstagram

  • Where to find us and parking

    A neighbourhood advert covering your street, nearby landmarks and parking, which removes a common reason people put off booking.

    Suits: Nextdoor

  • Desk setup and posture at home

    General, sensible guidance for people working from home, ending with an invitation to get in touch rather than a promise of a fix.

    Suits: InstagramFacebook

Things to check before a chiropractic advert goes out

  • Only mention what you are allowed to

    The AI writes from your profile, but it does not know the detail of what your regulator and the advertising rules permit. Edit out any condition or benefit you would not be comfortable defending.

  • No promises of cure or relief

    Words like cure, fix or guaranteed relief overclaim what any treatment can do. Describe how you assess and treat, not what the patient will definitely get.

  • Patient stories need consent and care

    Testimonials about health outcomes are a risk area. Adverts about access, appointments and your team usually carry less risk and still bring people through the door.

  • A calm, professional tone

    Set your tone towards the formal end of the scale and every advert follows it. You can still soften individual words when you edit the text.

The bundle

Also for chiropractors

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • CRM

    Contacts, deals, email campaigns, bookings and forms, in one place.

    • Contact management with notes and history
    • Deal pipeline with your own stages
    • Email campaigns and marketing lists

    From £100 a month

  • All three

    £100 a month

    Marketing plus the other two, for one monthly price.

    Get the bundle

Questions from chiropractors

Does it know the advertising rules for chiropractors?

No, and it does not claim to. It writes from what you put in your profile. The text is editable in place, so check every advert against the rules you work under before you post it.

Can I list my treatments so the adverts are accurate?

Yes. Your profile holds a list of services, and suggestions and advert text draw on it. Keep the descriptions in the wording you already use with patients.

Which platforms does it make images for?

Instagram (1080 by 1080), Facebook (1200 by 630) and Nextdoor (1200 by 1200). Tick the ones you want for each advert.

Can I redo one image without changing the words?

Yes. Each image can be regenerated on its own, and the text can be regenerated or edited separately.

Does it post or book appointments for me?

No. It makes the advert text and images for you to copy, download and post yourself. Booking is handled wherever you already take bookings.

Marketing for chiropractors, £40 a month

Or get the website, Marketing and the CRM together for £100 a month.