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Marketing for personal trainers

Fill your diary with local clients, not just gym floor chats

Set up your training profile once and Kabooly Marketing suggests a topic, writes the advert in your voice and makes an image sized for each platform you tick.

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Marketing

£40 a month

Up to 20 advert images a day.

  • Advert text in your tone of voice
  • Images sized for Instagram, Facebook and Nextdoor
  • Your logo and brand colours picked up from your website
  • Topic ideas drawn from your own services
  • Regenerate the text or any single image
  • Every advert saved to your library

Why personal trainers struggle to keep posting

Your best hours for clients are early mornings, lunchtimes and evenings, which leaves the gaps in between for programming, travel and admin. Writing a fresh post for Instagram on top of that is usually the first thing to slip, and a quiet feed makes a new enquiry less likely.

People choosing a trainer nearby want to know three things: can you help someone like me, where and when do you train, and will I feel out of place. Adverts that answer those questions plainly tend to do more than another motivational quote over a gym photo.

Kabooly Marketing holds your services, your area and the kind of clients you work with, so every suggestion is about your actual offer: the outdoor sessions, the beginners' block, the free consultation, not generic fitness content.

Advert ideas

Adverts personal trainers make with it

Accept the suggested topic, type your own, or ask for a different one.

  • Two slots open on weekday mornings

    Tells people exactly when you have space, which suits commuters and parents after the school run who have been waiting for a time that works.

    Suits: InstagramFacebook

  • Small group sessions in the local park

    A neighbourhood advert for outdoor group training, naming the park and the days so people nearby can picture turning up.

    Suits: NextdoorFacebook

  • Starting out after a long break

    Speaks to the nervous beginner or someone returning after years away, and explains how your first few sessions are paced.

    Suits: InstagramFacebook

  • Strength training for the over 50s

    Focuses on one group you enjoy working with, in their language, about feeling stronger in everyday life rather than chasing a look.

    Suits: FacebookNextdoor

  • Book a free consultation

    A low pressure first step: a chat about goals, any injuries and what training with you would involve, before anyone commits to a block.

    Suits: InstagramNextdoor

What to watch in fitness adverts

  • Keep results claims realistic

    Promising a set amount of weight lost in a set number of weeks is the kind of claim advertising rules frown on. Read each advert before you post and trim anything you could not back up for every client.

  • No invented transformations

    The images are AI generated, so treat them as illustrations, not proof. Real before and after photos should only ever come from clients who have agreed to share them.

  • Match your coaching voice

    Set your tone anywhere from formal to casual in your profile. A friendly, encouraging trainer and a no nonsense strength coach will get very different wording.

  • Mention qualifications you really hold

    Add your qualifications and specialisms to your services list and the adverts can refer to them. If a detail is not in your profile, check the wording before it goes out.

The bundle

Also for personal trainers

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • CRM

    Contacts, deals, email campaigns, bookings and forms, in one place.

    • Contact management with notes and history
    • Deal pipeline with your own stages
    • Email campaigns and marketing lists

    From £100 a month

  • All three

    £100 a month

    Marketing plus the other two, for one monthly price.

    Get the bundle

Questions from personal trainers

Can it make adverts for Instagram, which is where most of my clients find me?

Yes. Tick Instagram and you get a 1080 by 1080 square image with the advert text. You can also tick Facebook (1200 by 630) and Nextdoor (1200 by 1200) for the same advert.

I run online coaching and in person sessions. Can it handle both?

Yes. List both as services in your profile. The suggested topics draw on your services, and you can always type your own topic, such as an online programme for people outside your area.

Does it post to my accounts or schedule posts?

No. You copy the text and download the images, then post them yourself when it suits you. Every advert is saved to your library, newest first.

Will the images use my branding?

Yes, where it can. Enter your website and it picks up your logo and brand colours for you to accept or change, or you can upload a logo yourself.

How much does it cost?

£40 a month. You can make up to 20 images in any rolling 24 hours.

Marketing for personal trainers, £40 a month

Or get the website, Marketing and the CRM together for £100 a month.

Get Marketing See the bundle