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Marketing for physiotherapists

Clear, careful adverts that bring local patients to your clinic

Tell Kabooly Marketing about your clinic, the conditions you see and your area once. It suggests an advert, writes it in your tone and designs the images, ready for you to check and post.

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Marketing

£40 a month

Up to 20 advert images a day.

  • Advert text in your tone of voice
  • Images sized for Instagram, Facebook and Nextdoor
  • Your logo and brand colours picked up from your website
  • Topic ideas drawn from your own services
  • Regenerate the text or any single image
  • Every advert saved to your library

Why advertising a physio clinic takes care

People usually look for a physio when something hurts and they are fed up waiting. They search nearby, ask friends and check local groups, then pick someone who seems to understand their problem and can see them soon.

At the same time, physiotherapy adverts have to stay on the right side of the rules. You cannot promise to fix anyone, and anything that sounds like a cure or a guaranteed recovery risks a complaint and your professional standing.

Kabooly Marketing starts from your own profile: the conditions you treat, the patients you see, your area and your tone. It suggests a topic and writes a first draft with branded images, and you edit the wording until it says exactly what you would say to a patient.

Advert ideas

Adverts physiotherapists create with it

Accept a suggested topic, write your own, or ask for something different.

  • Appointments available this week

    A plain, useful advert for people who want to be seen soon, with your clinic location and how to book.

    Suits: FacebookNextdoor

  • Back and neck pain assessments

    Explains what an assessment involves and what you look at, without suggesting what the outcome will be.

    Suits: FacebookInstagram

  • Sports injury clinic for local runners

    Aimed at runners and club players nearby, focused on assessment and a plan to return to activity at the right pace.

    Suits: InstagramFacebook

  • Home visits for older patients

    For clinics that visit people at home, written for adult children arranging care for a parent as well as the patients themselves.

    Suits: NextdoorFacebook

  • What to expect at your first appointment

    Takes the worry out of booking by describing the first session, what to wear and how long it lasts.

    Suits: InstagramFacebook

Things to get right in physiotherapy adverts

  • Never overclaim what treatment can do

    UK advertising rules on health claims are strict. Avoid words like cure, fix or guaranteed, and stay away from promises about recovery times. Every advert is editable before you post, so read it as a regulator would.

  • Describe, do not diagnose

    Adverts work best when they describe who you see and how an appointment runs. Leave diagnosis and treatment decisions for the consultation, where they belong.

  • Keep patient details out

    Testimonials and before and after stories raise confidentiality and advertising concerns. Adverts about your availability, your approach and your clinic avoid the problem entirely.

  • Set a calm, professional tone

    Your profile tone runs from formal to casual. Most clinics sit towards the professional middle, reassuring without being clinical, and every advert follows that setting.

The bundle

Also for physiotherapists

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • CRM

    Contacts, deals, email campaigns, bookings and forms, in one place.

    • Contact management with notes and history
    • Deal pipeline with your own stages
    • Email campaigns and marketing lists

    From £100 a month

  • All three

    £100 a month

    Marketing plus the other two, for one monthly price.

    Get the bundle

Questions from physiotherapists

Will the adverts stay within health advertising rules?

The text is written from your profile, but you are responsible for what you post. Read each advert, edit anything that implies a result, and regenerate it if needed. Nothing is posted without you.

Can I advertise different services, like sports and home visits?

Yes. Add each as a service in your profile and suggested topics draw on that list. You can also type your own topic at any time.

Does it post to my clinic's social media?

No. You copy the text and download the images, then post them yourself. Every advert is saved in your library automatically.

Which platforms and sizes does it cover?

Instagram at 1080 by 1080, Facebook at 1200 by 630 and Nextdoor at 1200 by 1200. Tick the platforms you want and you get one image for each.

Can patients book appointments through Kabooly?

Online booking with email confirmations is part of the Kabooly CRM, a separate product from £100 a month. Kabooly Marketing makes the adverts.

Marketing for physiotherapists, £40 a month

Or get the website, Marketing and the CRM together for £100 a month.

Get Marketing See the bundle