CRM for therapists

CRM for Therapists: Manage Your Therapy Practice Better

A CRM designed for therapists who want to spend less time on admin and more time helping clients.

CRM

From £100 a month

30-day free trial. No per-seat charges.

  • Contact management with notes and history
  • Deal pipeline with your own stages
  • Email campaigns and marketing lists
  • Online booking and embeddable forms
  • Workflow automations
  • Lead attribution

The challenges you face

What tends to get in the way for therapists.

  • Managing client appointments and session notes across multiple systems
  • Keeping track of client progress and treatment history
  • Sending appointment reminders and follow-up messages manually
  • Maintaining GDPR compliance with sensitive client data
  • Finding time for practice admin between client sessions
  • Tracking enquiries and converting them to regular clients

How Kabooly helps

What changes once your enquiries and clients live in the CRM.

  • Keep all client information, notes, and history in one secure place
  • Book appointments online and let clients self-schedule
  • Send confirmation emails when clients book
  • Track where your new clients are coming from
  • GDPR-compliant European data storage
  • Manage your pipeline from enquiry to regular client

How a private therapy practice runs in Kabooly

Not a feature list. This is the setup most private practices end up with.

  • Clinical notes stay where they are

    Kabooly is not a case notes system. Session content belongs in your clinical records. What Kabooly holds is the business side: the enquiry, the intro call, the contact details, the funding route and the follow up, so the two jobs stop competing for the same notebook.

  • Pipeline stages that match how clients arrive

    Stages are yours to define. Practices usually land on Enquiry, Intro Call Booked, Intro Call Done, Working Together, Waiting List, and Ended. An enquiry sitting untouched for three days is visible instead of buried in an inbox.

  • Funding route and referral source on the record

    Contacts carry tags and custom fields, so self pay, EAP and insurer clients are separated, and you can filter and report on them. Knowing what proportion of your work is insurer funded is the sort of thing that changes how you price.

  • An enquiry form that replies immediately

    Build the form, embed it on your site, and a submission creates the contact and can start an automation. Contacting a therapist takes courage, and silence for two days undoes it. An immediate, human acknowledgement email is the highest value thing on this page.

  • Intro calls booked without the email tennis

    Set up a booking type for a free fifteen minute intro call, set the availability you are willing to offer, and publish the booking widget. Kabooly sends the reminder email before the call automatically.

  • A waiting list that does not go silent

    Tag people who want a slot you do not have and keep them on a marketing list. When something opens up, one email reaches everyone waiting, from your own sending domain, with unsubscribe handled properly.

Three automations worth building in your first week

Each of these is a trigger, an optional wait, and an action. Nothing to code.

  1. The enquiry acknowledged within minutes

    When a form is submitted, send a warm email confirming you have it, saying when you will reply properly, and create a task for yourself. Nobody should sit wondering whether their message arrived.

  2. The intro call with no decision yet

    When a deal moves to your Intro Call Done stage, wait three days, then send a short email making it easy to say yes or no without awkwardness. A clear no is worth as much to your diary as a yes.

  3. The waiting list update nobody has to remember

    When you tag a contact as Waiting List, wait four weeks, then send an honest update on where things stand. People forgotten on a waiting list find another therapist and never tell you.

What stays outside the CRM

The boundary that makes this both safe and useful. Get it wrong and you have built a clinical records system with none of a clinical system's protections.

The fact that somebody is seeing you is health information. That makes most of what a therapy practice holds special category data under UK GDPR, with a higher bar for storage, access and transfer than ordinary contact details, and it is the reason this boundary is a rule rather than a preference.

Kabooly holds the commercial side of the relationship. Clinical content belongs in your notes system or in encrypted storage, and should never be pasted into a CRM record because the CRM happens to be the window that is open.

  • Belongs in Kabooly

    The enquiry and where it came from. Contact details. Consent for marketing, recorded separately from clinical consent. Fees, invoices and what is outstanding. Bookings and reminders. Pipeline stage. The waiting list.

  • Belongs in your clinical system

    Session content. Risk assessments and safeguarding records. Formal case notes. Correspondence with a GP or an insurer about clinical matters. Outcome measures and assessment scores.

What to check before you buy any CRM

These are the questions worth asking a vendor, including us. A tool that cannot answer all seven should not hold data about your clients.

  • UK or EU data hosting, or a valid International Data Transfer Agreement if data leaves the UK
  • Encryption at rest and in transit, stated plainly in the security documentation rather than implied
  • Role based access, so a virtual assistant who handles your diary cannot read enquiry messages
  • Marketing consent tracked as its own field, separate from clinical consent
  • Retention controls that match your professional body's guidance, commonly seven years after the work ends and longer for clients under 18
  • Audit trails showing who opened which record and when, which matters when a subject access request arrives
  • A written Data Processing Agreement, not a compliance badge on a marketing page

It is as useful to know what you can ignore. Sales CRMs ship with multi stage B2B deal forecasting, commission tracking for reps you do not employ, AI lead scoring trained on enterprise data, territory management, and cold outreach sequencing that has no place in clinical work. Paying for those is not only wasted budget, it is a tax on your attention every time you log in.

If a demo spends ten minutes on pipeline velocity dashboards, you are being shown the wrong category of software.

Features

Key features for therapists

See every feature in detail

  • Contact Management

    Keep all your customer information in one place, accessible to your whole team.

  • Deal Pipeline

    Track every opportunity from first contact to closed deal with visual pipelines.

  • Email Campaigns

    Create and send professional email campaigns to your contacts and marketing lists.

  • Workflow Automations

    Automate repetitive tasks with visual, trigger-based workflows.

  • Booking System

    Let clients book appointments directly with you, synced to your calendar.

  • Lead Attribution

    Understand exactly where your leads come from and which marketing channels work.

Pricing

Simple pricing for therapists

Compare the plans line by line

  • CRM Professional

    For growing businesses that need more capacity.

    £200 a month

    • 7,000 contacts
    • 10 team members
    • 10 marketing lists
    • 20 email templates
    • 20 active deals
    • 10 forms
    • 10 automations
    • 10,000 emails per month
    • Everything in Starter
    • Priority support
  • CRM Enterprise

    For larger teams with high-volume needs.

    £500 a month

    • 30,000 contacts
    • Unlimited team members
    • Unlimited marketing lists
    • Unlimited email templates
    • Unlimited active deals
    • Unlimited forms
    • Unlimited automations
    • 100,000 emails per month
    • Everything in Professional
    • Priority support
Start your 30-day free trial

Every account starts with a free trial and moves up a plan as you reach its limits.

The bundle

Also for therapists

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • Marketing

    Adverts for Facebook, Instagram and Nextdoor, written and designed around your business.

    • Advert text in your tone of voice
    • Images sized for Instagram, Facebook and Nextdoor
    • Your logo and brand colours picked up from your website

    £40 a month

  • All three

    £100 a month

    The CRM plus the other two, for one monthly price.

    Get the bundle

Questions from therapists

Can I store confidential client notes securely?

Yes, all data in Kabooly is encrypted and stored securely in European data centres. You can add detailed notes to each client record, and control who on your team can access them through role-based permissions.

How do other therapists use Kabooly?

Therapists typically use Kabooly to track client enquiries through to regular bookings, store session notes, send appointment reminders, and stay in touch with past clients. The booking system lets clients self-schedule, reducing admin time.

Is Kabooly GDPR compliant for therapy practices?

Absolutely. Kabooly is UK-based with European data storage, making GDPR compliance straightforward. We provide tools for managing consent, handling data requests, and maintaining proper records.

Can clients book their own appointments?

Yes, our booking system lets you share a link where clients can see your availability and book sessions directly. You control your available hours and which slots are offered.

How does the pipeline work for therapy enquiries?

You can customise pipeline stages to match your process, for example: Initial Enquiry, Consultation Booked, Assessment Complete, Ongoing Client. This gives you a clear view of where each potential client is in their journey.

Can I send appointment reminders automatically?

You can create email campaigns and templates for reminders. While fully automated reminders require some setup, you can easily send reminder emails to upcoming appointments with a few clicks.

What if I work across multiple locations?

Kabooly handles this well. You can tag clients by location, filter your views accordingly, and manage your booking availability differently for each location.

Is there a limit on how many client notes I can store?

There's no limit on notes or files attached to client records. Your limits are based on total contacts and email sends, not the amount of information you store per client.

Is a CRM the same as practice management software?

No, and the difference decides what you should pay for. Practice management software starts at the first session: notes, outcome measures, the clinical record. A CRM starts before it: the enquiry, the reply, the booking, and the follow up to someone who asked about fees and went quiet. Practices that leak money at the front door need the second. Practices drowning in clinical admin need the first.

How long does setup take for a solo practitioner?

An afternoon for the parts that matter: the enquiry form on your site, the automatic acknowledgement, a booking type for intro calls, and your pipeline stages. Importing an existing client list and tidying tags takes longer, and is worth doing in stages rather than waiting until it is perfect.

Do I need a CRM if I am already fully booked?

Probably not yet, and that is an honest answer. If you are turning enquiries away with a waiting list, your bottleneck is clinical admin rather than enquiry conversion. The exception is the waiting list itself: keeping it warm so people do not quietly find another practitioner is a job a CRM does well and a spreadsheet does badly.

Is it ethical to send follow up emails to former clients?

It depends entirely on what the email says and what consent you hold. A one off check in, clearly separate from marketing, is ordinary practice in much of the profession. A marketing list is a different thing and needs its own consent, recorded separately from clinical consent. Kabooly keeps marketing consent as its own field for exactly this reason, and your professional body's guidance, not the software, decides where your line sits.

Should the CRM record match the public register?

Yes, and it is worth a check. Practising titles such as Clinical Psychologist and Counselling Psychologist are protected, so the way you describe yourself in anything the CRM sends out should match what appears on the HCPC register. It is a five minute job that nobody does until a complaint makes them.

CRM for therapists, from £100 a month

Or get the website, Marketing and the CRM together for £100 a month.