Someone searching for a therapist is often doing it late at night, after putting it off for weeks. They are not comparing features. They are trying to work out whether you are someone they could talk to, whether you work with what they are going through, and what happens if they get in touch.
Most therapy websites answer none of that. A photo, a list of modalities and a phone number leave the visitor guessing, and a guessing visitor closes the tab. Your site should explain how you work in plain words, say clearly who you see and who you do not, and make the first step feel small.
That is the site we build. Then we host it, keep it secure and make your changes, so it stays accurate when your fees, hours or availability change.