Marketing for therapists

Adverts for your therapy practice that sound like you, not a sales pitch

Tell Kabooly Marketing about your practice once. It suggests what to post, writes the words in your tone and designs an image for each platform, ready to post in a few minutes.

Marketing

£40 a month

Up to 20 advert images a day.

  • Advert text in your tone of voice
  • Images sized for Instagram, Facebook and Nextdoor
  • Your logo and brand colours picked up from your website
  • Topic ideas drawn from your own services
  • Regenerate the text or any single image
  • Every advert saved to your library

Why marketing feels hard when you are a therapist

Most marketing advice is written for people selling products. Therapy is different. Loud claims and urgency put off exactly the people you want to reach, and you have no client stories you can share.

What does work locally is being visible, steady and human: letting people nearby know you exist, what you help with, and that reaching out is allowed. That takes regular posts, and regular posts take time you would rather spend with clients.

Kabooly Marketing takes the blank page away. It already knows what your practice does, who you see and how you like to come across, so each advert starts from your own details rather than a generic template.

Advert ideas

Adverts therapists create with it

Each one starts from a suggested topic you can accept, change or swap for another.

  • I have space for new clients

    A short, warm note that you are taking on new clients, whether you work online or in person, and how to get in touch.

    Suits: FacebookNextdoor

  • What happens in a first session

    Takes the fear out of the unknown by explaining, simply, what the first appointment involves.

    Suits: InstagramFacebook

  • Anxiety support in your area

    A local advert focused on one issue you work with, written in the words people use rather than clinical terms.

    Suits: NextdoorFacebook

  • Evening and weekend appointments

    For practices with times that suit people who work, which is often the thing that stops someone booking.

    Suits: FacebookInstagram

  • A free introductory call

    Invites people to a short call with no commitment, which is a much smaller step than booking a full session.

    Suits: InstagramNextdoor

Things to get right in therapy adverts

  • Set a gentle tone

    Your tone of voice is part of your profile, from formal to casual. Most therapists set it towards the warm, plain end, and every advert follows it.

  • Never imply outcomes

    Avoid promising results or cures. Every advert is editable before you post it, so read it through and adjust anything that goes further than you would say in the room.

  • No client stories

    Confidentiality rules out testimonials in most practices. Adverts built around how you work, your availability and first steps do the job without them.

  • You stay in control of posting

    Kabooly Marketing does not post for you. You copy the text, download the images and post them yourself, so nothing goes out that you have not seen.

The bundle

Also for therapists

Get the website, Marketing and the CRM together for £100 a month.

  • Managed Website Service

    A professional website, built, hosted and looked after for you, with business email.

    • Fully managed, so you never touch the technical side
    • Designed around your business
    • Your own domain

    £50 a month

  • CRM

    Contacts, deals, email campaigns, bookings and forms, in one place.

    • Contact management with notes and history
    • Deal pipeline with your own stages
    • Email campaigns and marketing lists

    From £100 a month

  • All three

    £100 a month

    Marketing plus the other two, for one monthly price.

    Get the bundle

Questions from therapists

Which platforms does it make adverts for?

Instagram, Facebook and Nextdoor. Tick the ones you want and you get an image sized for each: 1080 by 1080 for Instagram, 1200 by 630 for Facebook and 1200 by 1200 for Nextdoor.

Will the adverts use my logo and colours?

Yes. Give it your website address and it picks up your brand colours and logo for you to check. You can change the colours or upload a different logo at any time.

Can I change the wording?

Yes. The text is editable in place, you can regenerate it, and you can regenerate any single image without touching the others.

How many adverts can I make?

Up to 20 images in any 24 hours, which is far more than a practice needs for regular posting.

Does it post to my accounts for me?

No. You copy the text and download the images, then post them yourself. Every advert is saved in your library so you can reuse it later.

Marketing for therapists, £40 a month

Or get the website, Marketing and the CRM together for £100 a month.